Olsson water experts featured on PBS program "This American Land"

Olsson water professionals were featured on the September 14, 2026 edition of the PBS program "This American Land." The segment featuring Olsson begins just before the 23-minute mark in the program.

The story - originally produced by national correspondent Brad Hicks for the NBC NewsChannel - describes how farmers and water managers are using data on evapotranspiration (ET), which refers to the water transpired by plants or evaporated from the soil into the atmosphere. OpenET is a nonprofit online platform that calculates ET at the field level, helping farmers irrigate more efficiently and helping water managers improve the sustainability of groundwater resources.

The story features interviews with Olsson’s Jim Schneider and Tiara Marx, who use OpenET among other data platforms in their water resources project work. Titled “Science and Snacks,” it also features Nebraska agricultural producer Joe Wahlgren, who raises grain used for a popular brand of tortilla chip.